Celebrating its 52nd anniversary, Kukkiwon will put up an outdoor advertisement.

Kukkiwon, celebrating its 52nd anniversary on November 30, will display an advertisement video on the large digital billboard at Hana Financial Group’s Myeong-dong headquarters (181, Euljiro 2-ga) from November 26 to December 6.

Founded on November 30, 1972, as the central Taekwondo academy, Kukkiwon has played a leading role in transforming Taekwondo from a traditional martial art into a global sport and a major cultural content.

Using the bustling Eulji-ro area, Kukkiwon aims to expand its reach beyond Taekwondo practitioners to the general public, promoting its value and future vision.

Under the slogan “The Heart of Taekwondo, Kukkiwon Pulses with Energy”, the video sends a concise yet impactful and dynamic message.

Using the three key words - WORLD, TAEKWONDO, and HEADQUARTERS, Kukkiwon has created immersive and easily comprehensible video content.

The advertisement will be displayed over 450 times during the campaign period, approximately 42 times every day from 7:00 a.m. to 9:00 p.m.

Kukkiwon President Lee Dong-sup said, “We hope this advertisement serves as an opportunity to highlight Kukkiwon’s role in developing and globalizing Taekwondo. As we celebrate our 52nd anniversary, building on our achievements, we will continue to strive to move Taekwondo on the right path.”

The video will also be available on Kukkiwon’s official YouTube channel and other social media platforms.